Vxl Front
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 Traxxas RUSTLER VXL TIRES WHEELS FrontRear Rims $28.99 Time Remaining: 17d 1h 59m Buy It Now for only: $28.99 |
 Traxxas Rustler VXL Front2 and Rear2 Tires Wheels 1 10 Factory Glued New $15.50 (5 Bids) Time Remaining: 12h 32m |
 Traxxas 2479A Bandit VXL Front Tracer Black Chrome Wheels w Anaconda Tires 2 $15.79 Time Remaining: 8d 11h 3m Buy It Now for only: $15.79 |
 Traxxas Rustler vxl Front Suspension Assembly New $5.50 (2 Bids) Time Remaining: 12h 34m |
 NEW Traxxas Ultra Shocks Stampede Rustler Slash XL5 VXL Front Rear 3760A 3762A $19.99 Time Remaining: 25d 2h 17m Buy It Now for only: $19.99 |
 Traxxas Rustler vxl Front Hub Carriers Bearings Hub New $2.54 (5 Bids) Time Remaining: 12h 35m |
 TRAXXAS BANDIT VXL FRONT REAR AXLE CARRIERS CASTER BLOCKS C HUBS 2432 3752 $5.99 Time Remaining: 27d 9h 6m Buy It Now for only: $5.99 |
 Traxxas 1 16 E Revo VXL FRONT DIFFERENTIAL Bulk Slash $14.99 Time Remaining: 15d 2h 53m Buy It Now for only: $14.99 |
 VXL Rustler front wheel tires used glued Traxxas Alias 28 $5.50 (2 Bids) Time Remaining: 1d 6h 51m |
 Traxxas RUSTLER VXL FRONT REAR SHOCKS dampers $12.99 Time Remaining: 25d 9h 6m Buy It Now for only: $12.99 |
 New Traxxas Rustler VXL Front Suspension Assembly 3707 $3.25 (4 Bids) Time Remaining: 1d 11h 36m |
 Traxxas 6708 Stampede 4x4 VXL Front Bulkhead Bellcrank Skid Plate Swingrack $12.00 Time Remaining: 13d 10h 36m Buy It Now for only: $12.00 |
 New Traxxas Rustler Front Hubs Bearings 12mm Hex Axle Pins Carriers 3707 VXL $2.79 (7 Bids) Time Remaining: 1d 11h 37m |
 Traxxas 3623 Front Rear Skidplates Skid Plates Stampede 2wd VXL XL 5 XL5 New $5.20 Time Remaining: 26d 10h 19m Buy It Now for only: $5.20 |
 NEW TRAXXAS STAMPEDE VXL FRONT STEERING HUB CASTER BL $11.99 Time Remaining: 15d 6h 1m Buy It Now for only: $11.99 |
 New Traxxas Rustler VXL Front 2 and Rear 2 Tire and Wheel Set 1 10 3707 $15.50 (3 Bids) Time Remaining: 1d 11h 43m |
 TRAXXAS BANDIT VXL ALIAS FRONT REAR WHEELS TIRES 2470A 2471A $34.99 Time Remaining: 27d 9h 6m Buy It Now for only: $34.99 |
 Traxxas 1 16 VXL E Revo Front Rear Shocks Dampers Springs Fits Slash Summit $4.24 (2 Bids) Time Remaining: 1d 13h 35m |
 RUSTLER VXL TIRES front and rear Tyres WHEELS Traxxas 3707 $33.99 Time Remaining: 8d 3h 11m Buy It Now for only: $33.99 |
 New Traxxas Rustler VXL Front 2 and Rear 2 Tire and Wheel Set 1 10 3707 $27.50 Time Remaining: 6d 8h 2m Buy It Now for only: $27.50 |
 Traxxas 1 16 VXL E Revo Front Rear Differentials Fit Slash Summit Ken Block $3.25 (3 Bids) Time Remaining: 1d 13h 40m |
 Traxxas 3707 RUSTLER VXL Front Rear Suspension A Arms Arm Part 3655 3631 $3.99 Time Remaining: 24d 9h 17m Buy It Now for only: $3.99 |
 Traxxas 1 16 VXL E Revo Front Rear Axles Shafts and Hubs Assembly $1.29 (3 Bids) Time Remaining: 1d 13h 44m |
 Traxxas 3707 Rustler VXL 4x2 Brushless Front Chassis Bulkhead 2530A $4.50 Time Remaining: 6d 8h 39m Buy It Now for only: $4.50 |
 Traxxas 1 16 VXL E Revo Front Bumper Body Mount Tower $0.99 (1 Bid) Time Remaining: 1d 13h 46m |
 RPM Traxxas 1 16 E Revo VXL Front Upper Lower A Arms Red RPM80699 $13.23 Time Remaining: 24d 18h 41m Buy It Now for only: $13.23 |
 8 NEW Traxxas 1 16 7107 VXL E REVO A Arms Front Rear Suspension A arm Erevo $9.99 Time Remaining: 20d 11h 40m Buy It Now for only: $9.99 |
 TRAXXAS FRONT ULTRA SHOCKS LONG 3760A STAMPEDE SLASH RUSTLER BANDIT VXL XL5 4x4 $10.99 Time Remaining: 1d 13h 51m Buy It Now for only: $12.99 |
 NEW TRAXXAS STAMPEDE VXL FRONT BULKHEAD $4.49 Time Remaining: 8d 6h 1m Buy It Now for only: $4.49 |
 Traxxas Slash VXL Front Hub Carriers w Bearings Fits Rustler Bandit Stampede $3.25 (8 Bids) Time Remaining: 1d 13h 54m |
 New Traxxas Stampede VXL Aluminum Front and Rear Shocks Silver $46.00 Time Remaining: 4d 15h Buy It Now for only: $46.00 |
 Traxxas Slash VXL Shocks Front Rear Fits Rustler Stampede Bandit NEW $5.24 (4 Bids) Time Remaining: 1d 14h 5m |
 TRAXXAS RUSTLER BANDIT VXL FIBERGLASS FRONT SUSPENSION TIE BAR CLIPS 2532 $3.99 Time Remaining: 26d 6h 52m Buy It Now for only: $3.99 |
 Traxxas 3707 Rustler VXL 4x2 Brushless 28 Front Black Chrome Wheels Tires Rims $18.01 Time Remaining: 14d 10h 35m Buy It Now for only: $18.01 |
 Traxxas Rustler VXL Front Bulkhead Grey NEW Stampede 2530A $0.99 Time Remaining: 1d 14h 21m Buy It Now for only: $1.95 |
 4 NEW Traxxas 3707 RUSTLER VXL Tires Wheels Front Rear Tire Wheel Rims Rim $30.99 Time Remaining: 28d 14h 28m Buy It Now for only: $30.99 |
 Traxxas Rustler VXL Drive Shafts Half Shafts Front Axles NEW Stampede 1951 $3.20 (4 Bids) Time Remaining: 1d 14h 21m |
 Proline 1173 12 Badlands 28 Tires Desperado Wheels Front 2 Stampede VXL XL5 $31.83 Time Remaining: 19d 7h Buy It Now for only: $31.83 |
 RPM 80372 Front Bearing Hub Carriers Rustler 2WD VXL XL5 $6.63 Time Remaining: 9d 8h 53m Buy It Now for only: $6.63 |
 Traxxas Rustler VXL Front and Rear Shock Towers and Body Mounts New 3639 1914 $1.95 (1 Bid) Time Remaining: 1d 14h 21m |
 4 TRAXXAS 1 16 VXL E REVO DRIVE SHAFTS DRIVESHAFT FRONT REAR AXLES HEXES NUTS $18.99 Time Remaining: 9d 9h 57m Buy It Now for only: $18.99 |
 Traxxas Rustler VXL Front2 and Rear2 Tires Wheels 1 10 Factory Glued New $5.51 (3 Bids) Time Remaining: 2d 12h 33m |
 TRAXXAS BANDIT VXL FRONT REAR TURNBUCKLES TOE CAMBER LINKS 2444 2445 $9.99 Time Remaining: 27d 9h 6m Buy It Now for only: $9.99 |
 Traxxas Rustler vxl Front Suspension Assembly New $0.99 (1 Bid) Time Remaining: 2d 12h 36m |
 Traxxas 3776A Front All Star Black Chrome Wheel Anaconda Tire Rustler VXL $22.83 Time Remaining: 4d 10h 22m Buy It Now for only: $22.83 |
 Traxxas 5576A Black Chrome All Star 28 Wheels 2 Front Rustler VXL XL 5 XL5 $6.36 Time Remaining: 29d 16h 39m Buy It Now for only: $6.36 |
 Traxxas Rustler vxl Front Hub Carriers Bearings Hub New $0.99 (1 Bid) Time Remaining: 2d 12h 36m |
 TRAXXAS RUSTLER VXL FRONT REAR TURNBUCKLES CAMBER TOE LINKS 3644 3745 $11.99 Time Remaining: 8d 6h 27m Buy It Now for only: $11.99 |
 Brand New Traxxas Rustler VXL Aluminum Front and Rear Shocks Silver New $32.00 Time Remaining: 3d 15h 18m |
 Traxxas 7335 Front Bumper Bumper Mount 1 16 Ken Block Fiesta VXL New $5.74 Time Remaining: 20d 11h 34m Buy It Now for only: $5.74 |
 RPM Blue front shock tower 2wd slash rustler stampede bandit nitro traxxas vxl $7.55 Time Remaining: 23d 11h 13m Buy It Now for only: $7.55 |
 Brand New Aluminum Front and Rear Shocks Fit Traxxas Slash VXL Silver New $33.00 (2 Bids) Time Remaining: 3d 15h 18m |
 TRAXXAS RUSTLER VXL FRONT REAR ALIAS WHEELS TIRES 3771A 3770A $34.99 Time Remaining: 27d 6h 23m Buy It Now for only: $34.99 |
 Brand NewTraxxas Stampede VXL Aluminum Front and Rear Shocks Silver $32.00 Time Remaining: 3d 15h 20m |
 Traxxas 3707 RUSTLER VXL Front Rear Shocks w Spacers Slash Bandit Stampede $13.99 Time Remaining: 28d 14h 45m Buy It Now for only: $13.99 |
 Stampede 4x4 VXL STEERING Front Skid Set Traxxas 6708 $0.99 (1 Bid) Time Remaining: 4d 14h 39m |
 RPM 80242 Front Suspension A Arms Black Rustler 2WD VXL XL5 $7.73 Time Remaining: 29d 4h 28m Buy It Now for only: $7.73 |
 TRAXXAS RUSTLER STAMPEDE VXL FIBERGLASS FRONT SUSPENSION TIE BAR CLIPS 2532 $3.99 Time Remaining: 20d 7h 34m Buy It Now for only: $3.99 |
 New Traxxas Rustler VXL Front 2 and Rear 2 28 Tire and Wheel Set 1 10 3707 $0.99 (1 Bid) Time Remaining: 5d 11h 33m |
 RPM 80712 Front C Hub Caster Blocks Rustler VXL XL5 $7.13 Time Remaining: 4d 10h 45m Buy It Now for only: $7.13 |
 Traxxas Rustler VXL Front2 and Rear2 Tires Wheels 1 10 Factory Glued New $0.99 (1 Bid) Time Remaining: 5d 12h 33m |
 Integy T3462GUN Front Rear Gunmetal Wheels Tires Set 4 1 16 E Revo Slash VXL $38.95 Time Remaining: 21d 6h 32m Buy It Now for only: $38.95 |
 Traxxas Rustler vxl Front Suspension Assembly New $0.99 Time Remaining: 5d 12h 35m |
 Traxxas 3707 RUSTLER VXL Suspension A Arm Hinge Pins Front Brace w Clips Pin $4.99 Time Remaining: 17d 42m Buy It Now for only: $4.99 |
 RPM 80372 Front Oversized Bearing Hub Carriers Rustler XL 5 XL5 VXL New $6.47 Time Remaining: 2d 8h 49m Buy It Now for only: $6.47 |
 Traxxas Rustler vxl Front Hub Carriers Bearings Hub New $0.99 Time Remaining: 5d 12h 36m |
 Traxxas Stampede XL5 VXL Blue Alloy Front Body Mount II $19.99 Time Remaining: 29d 7h 15m Buy It Now for only: $19.99 |
 New SLASH 4X4 VXL Front and Rear Bumpers 6808 $0.99 Time Remaining: 5d 13h 33m |
 Integy Blue Aluminum Front Shock Tower for Traxxas Rustler VXL XL 5 $19.99 Time Remaining: 8d 14h 50m Buy It Now for only: $19.99 |
 Traxxas 6708 Stampede VXL 4x4 Brushless Front Rear Differential Gears Diff Set $43.00 Time Remaining: 13d 10h 35m Buy It Now for only: $43.00 |
 New SLASH 4X4 VXL Front and Rear Tires and Wheels Set tyres BF GOODRICH 6808 $13.49 (3 Bids) Time Remaining: 5d 13h 35m |
 Traxxas 1 16 Scale E Revo Slash VXL Truck Front Bulkhead TRA7030X $4.49 Time Remaining: 26d 12h 37m Buy It Now for only: $4.49 |
 New Traxxas 1 16 E REVO VXL Front and Rear Suspension A Arm Set 7107 $0.99 Time Remaining: 5d 13h 36m |
 RPM 73169 Front or Rear Axle Carriers Red 1 16 E Revo VXL $9.23 Time Remaining: 20d 6h Buy It Now for only: $9.23 |
 New SLASH 4X4 VXL Front and Rear Shock Set with Mounting Hardware 6808 $0.99 (3 Bids) Time Remaining: 5d 13h 38m |
 Traxxas Stampede VXL Front + Rear Skid Plates xl 5 $4.99 Time Remaining: 11d 16h 58m Buy It Now for only: $4.99 |
 Traxxas 3776A All Star BK Chrome Front Wheels w Anaconda Tires Rustler XL5 VXL $21.95 Time Remaining: 26d 11h 17m Buy It Now for only: $21.95 |
 New Traxxas 1 16 E REVO VXL Front and Rear Differential Set 7107 slash diff $0.99 Time Remaining: 5d 13h 39m |
 TRAXXAS BANDIT STAMPEDE RUSTLER VXL FRONT AXLES LUG NUTS WITH PINS 2473 $5.49 Time Remaining: 27d 9h 6m Buy It Now for only: $5.49 |
 New Traxxas 1 16 E REVO VXL Front and Rear Shock Set 7107 $0.99 Time Remaining: 5d 13h 40m |
 MIP Traxxas Stampede 4x4 VXL X Duty CVD Front Stp 4x4 MIP11110 $53.30 Time Remaining: 13d 21h 3m Buy It Now for only: $53.30 |
 New SLASH 4X4 VXL Front or Rear Differential 6808 diff $0.99 Time Remaining: 5d 13h 42m |
 Traxxas 7015 Front and Rear Body Mounts Posts 1 16 E Revo VXL New $4.52 Time Remaining: 28d 6h 19m Buy It Now for only: $4.52 |
 Traxxas 4x4 VXL 6708 Brushless Stampede Wheelie Bar Front Bumper w Mount Skid $11.99 Time Remaining: 14d 22h 58m Buy It Now for only: $11.99 |
 New SLASH 4X4 VXL Front and Rear Driveshaft Axle Set with Hubs Carriers 6808 $0.99 (1 Bid) Time Remaining: 5d 13h 42m |
 RPM 80245 Front Suspension A Arms Blue Rustler VXL XL5 $7.73 Time Remaining: 15d 5h 21m Buy It Now for only: $7.73 |
 New Traxxas 1 16 E REVO VXL Front Bumper Tower Body Mounts 7107 $0.99 Time Remaining: 5d 13h 43m |
 Traxxas 3707 RUSTLER VXL Front Rear Suspension A Arms Hinge Pins Front Brace $6.99 Time Remaining: 28d 14h 24m Buy It Now for only: $6.99 |
 Traxxas 3614 Front Rear Body Mounts NEW Stampede VXL XL5 $3.93 Time Remaining: 24d 6h 55m Buy It Now for only: $3.93 |
 New SLASH 4X4 VXL Front or Rear Differential 6808 diff $0.99 (1 Bid) Time Remaining: 5d 13h 46m |
 RPM 81162 WIDE FRONT BUMPER BLACK BANDIT VXL NIB $5.87 Time Remaining: 15d 10h 51m Buy It Now for only: $5.87 |
 New SLASH 4X4 VXL Front and Rear Suspension A Arms 6808 $0.99 Time Remaining: 5d 13h 48m |
 RPM 80244 Front Suspension A Arms Green Rustler VXL XL5 $7.73 Time Remaining: 27d 4h 21m Buy It Now for only: $7.73 |
 RUSTLER VXL FRONT SHOCKS Dampers Spacers Traxxas 3707 $0.99 (1 Bid) Time Remaining: 5d 14h 24m |
 RPM 82062 Front Revolver Wheel 22 2 Rustler 2WD VXL XL5 $6.23 Time Remaining: 29d 7h 46m Buy It Now for only: $6.23 |
 Stampede 4x4 VXL STEERING FRONT SKID set Traxxas 6708 $9.79 Time Remaining: 29d 7h 36m Buy It Now for only: $9.79 |
 RUSTLER VXL TIRES front and rear Tyres WHEELS Traxxas 3707 $0.99 (1 Bid) Time Remaining: 5d 14h 32m |
 TRAXXAS STAMPEDE RUSTLER VXL FRONT REAR SHOCKS TUNING PARTS 3760A 3762A $17.99 Time Remaining: 20d 7h 34m Buy It Now for only: $17.99 |
 MIP X Duty Front CVD Traxxas VXL 11110 Front Stampede 4x4 VXL $59.00 Time Remaining: 6d 6h 13m Buy It Now for only: $64.90 |
 RPM 80245 Front Suspension A Arms Blue Stampede VXL XL5 $7.73 Time Remaining: 6d 2h 3m Buy It Now for only: $7.73 |
Vxl Front
Strategic Window in Dynamic Market
What is a Strategic Window?
The term strategic window is the limited periods during which the "fit" between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument's case to elaborate the concept.
What is VXL's Business?
VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won "Highest IT-Hardware Exporter Award in Non-SSI category" for year 2006-2007.
VXL's Dilemma
VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it's high time that company starts thinking about Indian market.
How to market TC in India?
Company's products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME's (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:
1. How to provide maximum utility without making product too much complex?
2. How to convince existing clients to change from fat clients to thin clients?
3. How to market TC in India?
Actually the answer of third question will give us a frame work for finding the answers for first two questions.
I will consider VXL a minimum risk taking company. It's more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.
In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.
VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception
We can roughly divide the customers into two categories:
* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Fat client. For example Velankani group's upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani's are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they acquire fat clients (FC) for their project, they won't be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.
* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don't have their own IT department. They generally play safe and go for the fat client technology being used by other players in their segment. More over they consider their computing needs are minimal and don't find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.
Market Redefinition
Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing "system" of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.
Docutel: This manufacturer of automatic teller machine (ATM's) supplied virtually all the ATM's in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks' total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion
Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their "strategic window" closing as computer systems producers move in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are planning to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.
As the competition grows SME's are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.
References:
* http://www.vxl.net
* The Windows Embedded Family: An Integrated, Scalable Platform for Building Thin Client Devices(Microsoft)
* Strategic Window: Derek F. Abell(Journal of Marketing)
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How To: Fix/Replace Rustler VXL's Front Shock Tower
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