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Align radio Control Helicopter Trex 500Metal Tail Pitch Assembly H50189 NIB $55.99 Time Remaining: 29d 18h 16m Buy It Now for only: $55.99

ALIGN TREX 700E Boom TT w Bearing Carbon Tail Rod Boom Supports $6.05 (3 Bids) Time Remaining: 1d 19h 12m

ALIGN TREX 600 Pro EFL Boom TT w Bearing Carbon Tail Rod Boom Supports $18.01 (5 Bids) Time Remaining: 1d 19h 50m

Align Radio Control Helicopter Trex 450 Tail Ball Link HS1234 $7.59 Time Remaining: 29d 15h 38m Buy It Now for only: $7.59

ALIGN TREX 500 Pro Boom TT TT Bearing Guide Boom Supports Carbon Tail Rod $5.50 (2 Bids) Time Remaining: 1d 19h 51m

rotor tail holder assembly CNC For RC ALIGN Trex 450 V2 RC helicopter $13.48 Time Remaining: 21d 9h 2m Buy It Now for only: $13.48

ALIGN TREX 500 PRO Metal Tail Torque Tube Unit H50117A $19.50 (4 Bids) Time Remaining: 1d 19h 37m

ALIGN TREX 450 Tail Pitch Assembly HS1304A $7.37 Time Remaining: 25d 21h 51m Buy It Now for only: $7.37

ALIGN TREX 450 Metal Tail Belt Unit H45101 $15.50 (3 Bids) Time Remaining: 1d 19h 40m

ALIGN TREX 450 Autorotation tail drive gear White HS1220A $4.91 Time Remaining: 25d 21h 25m Buy It Now for only: $4.91

ALIGN TREX 500 PRO Metal Tail Rotor Holder H50119B $15.56 (6 Bids) Time Remaining: 1d 19h 37m

Align T Rex 500 Tail Boom H50040 New $10.90 Time Remaining: 22d 10h 27m Buy It Now for only: $10.90

ALIGN TREX 550 600 Metal Tail Torque Tube Unit H60133B $20.50 (5 Bids) Time Remaining: 1d 19h 37m

Align Trex 250 Tail Boom H25030 USA $5.99 Time Remaining: 16d 17h 26m Buy It Now for only: $5.99

ALIGN TREX 700 Metal Tail Pitch Assembly H70097 $35.00 Time Remaining: 1d 18h 34m

NEW ALIGN T REX 600E PRO HELI TAIL BOOM AND SHAFT $29.99 Time Remaining: 29d 10h 12m Buy It Now for only: $29.99

ALIGN TREX 450 Metal Tail Holder Set H45034 $13.49 (7 Bids) Time Remaining: 1d 19h 40m

Align T Rex 600 Helicopter Gray Tail Boom $9.99 Time Remaining: 29d 16h 40m Buy It Now for only: $9.99

ALIGN TREX 450 Pro V2 3GX TT w Bearing Boom Boom Supports and Tail Pushrod $8.05 (6 Bids) Time Remaining: 1d 20h 7m

450 rc helicopter Metal tail Stabilizer for align TREX 450 Sport V2 V3 $2.99 Time Remaining: 26d 2h 48m Buy It Now for only: $2.99

ALIGN TREX 550 600 Metal Tail Pitch Assembly H60077A $2.58 (3 Bids) Time Remaining: 1d 19h 37m

Align T REX 700 800 Upgrade Tail Assembly H80001 New $34.20 Time Remaining: 22d 4h 38m Buy It Now for only: $34.20

ALIGN TREX 450 Metal Tail Torque Tube Unit H45038 $20.50 (5 Bids) Time Remaining: 1d 19h 40m

Align T Rex 250 250SE Tail Drive Belt H25028 $4.79 Time Remaining: 25d 17h 36m Buy It Now for only: $4.79

ALIGN TREX 450 Metal Tail Holder Set H45034QH $5.50 (3 Bids) Time Remaining: 1d 19h 40m

5X Tail Boom Set Align H45054 Trex 450 Pro Torque Tube $4.96 Time Remaining: 14d 4h Buy It Now for only: $4.96

ALIGN TREX 500 PRO Metal Tail Pitch Assembly H50082B $0.99 (1 Bid) Time Remaining: 1d 19h 38m

complete align trex 550 tail assembly blades grips boom torque tube ect $28.77 (5 Bids) Time Remaining: 1d 20h 28m

Align T Rex 100X Complete Tail Assembly H11015A $8.99 Time Remaining: 27d 23h 31m Buy It Now for only: $8.99

ALIGN TREX 700 Metal Tail Torque Tube Unit HN7053A $20.50 (4 Bids) Time Remaining: 1d 19h 35m

Align T Rex 500 Tail Drive Belt AGNH50045 $7.69 Time Remaining: 29d 17h 32m Buy It Now for only: $7.69

ALIGN TREX 700 Carbon Fiber Tail Blade HN7057 $8.50 (6 Bids) Time Remaining: 1d 20h 4m

Head Tail RCHelicopter Parts Set Metal Upgrade For Align Trex 450 XL 450SE $18.28 Time Remaining: 8d 1h 47m Buy It Now for only: $18.28

ALIGN TREX 500 PRO Metal Tail Rotor Control Arm Set H50165 $1.30 (2 Bids) Time Remaining: 1d 19h 37m

Align H50116 T Rex 500 Tail Boom Case Torque Tube $12.99 Time Remaining: 20d 14h 36m Buy It Now for only: $12.99

ALIGN TREX 500 3K Carbon Fiber Tail Blade H50087 $9.56 (4 Bids) Time Remaining: 1d 19h 52m

Align T Rex 700 Nitro Metal Tail Torque Tube Unit $56.58 Time Remaining: 29d 15h 33m Buy It Now for only: $56.58

ALIGN TREX 550 600 700 V2 Metal Tail Rotor Holder Silver HN6103B $16.49 (7 Bids) Time Remaining: 1d 19h 13m

Align Radio Control Helicopter Trex 450 Tail Rotor Blade New HS1208 New In Pack $9.99 Time Remaining: 29d 11h 59m Buy It Now for only: $9.99

T Rex 600 Tail Boom $2.59 (1 Bid) Time Remaining: 17h 34m

Head Tail RC Metal Upgrade For Align Trex 450 XL 450SE $26.98 Time Remaining: 14d 3h 8m Buy It Now for only: $26.98

ALIGN TREX 600 New Carbon Fiber Tail Blade H60128 1 $11.51 (4 Bids) Time Remaining: 1d 19h 51m

Align Tail Boom 450 AGNH45037 $7.99 Time Remaining: 13d 8h 53m Buy It Now for only: $7.99

ALIGN TREX 550 600 700 V2 Metal Tail Rotor Holder Silver HN6103B $15.50 (5 Bids) Time Remaining: 1d 20h 5m

Align Radio Control Helicopter Trex 450 Tail Boom H45155 New In Package $12.34 Time Remaining: 22d 16h 48m Buy It Now for only: $12.34

ALIGN TREX 250 Metal Tail Belt Unit H25026B $0.99 (1 Bid) Time Remaining: 1d 19h 40m

Align T Rex 250 250SE Tail Boom Brace H25022 $3.89 Time Remaining: 19d 15h 56m Buy It Now for only: $3.89

ALIGN T Rex 600 Metal Tail Torque Tube Unit H60133B New $30.00 Time Remaining: 1d 21h 33m

Align T Rex 100 Tail Motor Assembly H11026 New $4.80 Time Remaining: 8d 10h 6m Buy It Now for only: $4.80

ALIGN T REX 450 PRO KIT HELI KX015073 MOTOR ESC 325MM BLADES TORQUE TUBE TAIL $269.99 Time Remaining: 3d 4h 8m

Carbon Tail Rotor Blades For Align T rex 450 450S 450SE 450XL B RC Helicopter $2.07 Time Remaining: 3d 23h 16m Buy It Now for only: $2.07

ALIGN T REX 450 PRO KIT HELI KX015073 MOTOR ESC 325MM BLADES TORQUE TUBE TAIL $269.99 Time Remaining: 3d 4h 13m

ALIGN TREX 450 Sport V2 Boom Boom Supports Flybar Tail Pushrod Antenna Tube $12.50 (8 Bids) Time Remaining: 1d 19h 39m

5pcs tail boom For RC ALIGN Trex 450 V2 RC helicopter helikopter $4.98 Time Remaining: 2d 1h 12m Buy It Now for only: $4.98

NEW Align T Rex 450 3GX Landing Skid Tail Boom Torque Tube Tail Supports $0.99 (1 Bid) Time Remaining: 2d 19h 37m

Align TREX 500 Carbon Fiber Tail Boom 3K H50100 New $19.80 Time Remaining: 5d 5h 39m Buy It Now for only: $19.80

ALIGN TREX 550 600 Metal Tail Rotor Control Arm Set H60186A $1.25 (2 Bids) Time Remaining: 1d 19h 37m

Align T Rex 450 Plus Tail Torque Tube Unit H45176 New $12.00 Time Remaining: 29d 10h 53m Buy It Now for only: $12.00

ALIGN TREX 700 Carbon Fiber Tail Boom HN7032 $0.99 (1 Bid) Time Remaining: 1d 20h 4m

Align T Rex 250 250SE Carbon Fiber Tail Boom H25091 $9.79 Time Remaining: 18d 14h 49m Buy It Now for only: $9.79

NEW Align T Rex 450 3GX Main Frame Main Drive Gear Tail Drive Gear Motr Mount $28.00 (11 Bids) Time Remaining: 2d 19h 37m

ALIGN TREX 450 Tail Pitch Assembly HS1304 $6.55 Time Remaining: 25d 21h 21m Buy It Now for only: $6.55

ALIGN T REX 450 Sport V2 Metal Tail Belt Unit RC Helicopter HS1259T 84 $18.00 Time Remaining: 2d 20h 34m

ALIGN T REX 500 3K Carbon Fiber Tail Blade H50087 $14.95 Time Remaining: 19d 16h 25m Buy It Now for only: $14.95

Align trex pro 450 Clone 450 Complete torque tube tail setup NEW $0.99 (1 Bid) Time Remaining: 5d 17h 20m

1 PCS v2 main rotor head tail for Align 450 RC helicopter $31.00 Time Remaining: 4d 19h 43m Buy It Now for only: $31.00

ALIGN TREX 500 PRO Tail Boom Case H50116A $0.99 (1 Bid) Time Remaining: 1d 20h 6m

Align Radio Control Helicopter Trex 250 40 Tail Blade H25064 New In Package $7.59 Time Remaining: 29d 18h 32m Buy It Now for only: $7.59

Align trex pro 450 Clone 450 Complete torque tube tail setup NEW $0.99 (1 Bid) Time Remaining: 5d 17h 22m

Upgrade Metal Tail Part for RC Helicopter Align Trex 450 SE HDE XL 450S CDE Blue $10.99 Time Remaining: 26d 2h 3m Buy It Now for only: $10.99

ALIGN TREX 700 Metal Tail Pitch Assembly HN7079A $0.99 (1 Bid) Time Remaining: 1d 19h 35m

Align T REX 500 Tail Boom H50040 USA Seller $11.99 Time Remaining: 27d 20h 27m Buy It Now for only: $11.99

Align T Rex 700N Metal Tail Torque Tube Unit HN7053A New $40.00 Time Remaining: 2d 20h 34m

HN6090 600N TAIL BOOM BLACK T Rex 600 ALIGN RC HELICOPTER PART $14.99 Time Remaining: 16h 5m Buy It Now for only: $14.99

Align trex 450 Clone450 Complete boom and tail Assembly $0.99 (1 Bid) Time Remaining: 4d 14h 33m

Align Radio Control Helicopter Trex 500 Tail Case H50041 New In Package $14.24 Time Remaining: 28d 13h 13m Buy It Now for only: $14.24

1 PCS v2 main rotor head tail for Align 450 RC helicopter $0.10 Time Remaining: 18h 56m

ALIGN TREX 500EFL PRO Tail Boom Carbon Tail Control Rod Assembly Torque Tube $20.00 (1 Bid) Time Remaining: 1d 18h 45m

ALIGN T REX 500 550E 600 600 Nitro Metal Tail Rotor Control Arm Set H60186 $9.95 Time Remaining: 19d 23h 56m Buy It Now for only: $9.95

Align Metal Tail Pitch Assembly New HS1200 Trex450 Upgrade $10.00 Time Remaining: 2d 20h 33m

rotor head tail assembly CNC For RC ALIGN Trex 450 V3 RC helicopter $36.88 Time Remaining: 26d 22h 34m Buy It Now for only: $36.88

New Align T Rex 550E 600 700 Electric or Nitro MetalAluminum Tail Blade Grips $18.00 Time Remaining: 2d 20h 34m

Align T REX 550E 600E 600N 700N 700E V2 Metal Tail Rotor Holder Silver HN6103B $23.70 Time Remaining: 4d 22h 35m Buy It Now for only: $23.70

Lot of 2 Align Trex 500 tail booms 2 torque tubes one clone tail boom $9.99 (1 Bid) Time Remaining: 17h 55m

ALIGN TREX 450 Metal Tail Holder Set H45034 $15.57 Time Remaining: 25d 21h 38m Buy It Now for only: $15.57

v3 main rotor head tail for Align 450 RC helicopter $0.10 Time Remaining: 1d 19h 32m

ALIGN TREX 450 Tail Rotor Control Arm HS1277A $4.91 Time Remaining: 25d 21h 51m Buy It Now for only: $4.91

Align T rex 450 Metal Tail Boom Brace Blue $8.00 Time Remaining: 2d 20h 33m

Align H50043 T Rex 500 Tail Drive Gear Assembly $12.99 Time Remaining: 21d 14h 48m Buy It Now for only: $12.99

ALIGN TREX 450 Tail Pitch Assembly HS1304A $3.24 (3 Bids) Time Remaining: 1d 19h 14m

2 Set Tail Rotor Blade For Align Trex 450 PRO V3 Black RHS45035 01 x2 $2.00 Time Remaining: 23d 19h 28m Buy It Now for only: $2.00

ALIGN TREX 250 Pro Tail Boom Pushrod Boom Supports Flybar Pushrod Guide $0.99 Time Remaining: 1d 19h 54m

NEW ALIGN T REX 600 EFL PRO 3G HELI TAIL RODS BARS $20.99 Time Remaining: 27d 9h 53m Buy It Now for only: $20.99

Align trex 450 Clone450 Complete boom and tail Assembly $5.51 (2 Bids) Time Remaining: 4d 14h 32m

Align T Rex 100 Tail Blade H11014 $3.99 Time Remaining: 15d 18h 41m Buy It Now for only: $3.99

Align trex 450 blade 450 clone complete tail and boom assembly $39.25 (4 Bids) Time Remaining: 1d 19h

Align T Rex 100S CNC Metal Rotor Head Tail Re fitting Components H11025A $14.99 Time Remaining: 14d 12h 29m Buy It Now for only: $14.99

Align Trex 500 HK 500 NEW main Tail Drive gear $0.99 Time Remaining: 5d 16h 42m

Tarot 450 Metal Tail Control Set Align Trex $10.90 Time Remaining: 19d 3h 24m Buy It Now for only: $10.90

F H45043A Metal Tail Boom Mount Holder For Align Trex T REX 450 PRO S $17.99 Time Remaining: 1d 20h 21m

Align Tail

When the tail wags the dog - the great sales vs. marketing debate

I came across an excellent LinkedIn discussion recently started by a sales guru who was giving marketing both barrels: sack the Chief Marketing Officer; make every marketer spend at least a year in sales and measure marketing performance solely on the basis of reductions in the cost of sales where among his more strident remedies.

Never one to resist an argument, I couldn't help but wade in with a view.

So, let's try and resolve this once and for all. Should the B2B marketing department be a support function to sales or is sales a function of marketing?

In my career I have seen examples of both. Now I'm running my own business, I see it from yet another perspective.

Among my favourite definitions of marketing is the one provided by Professor Paul Fifield who says that the sole purpose of marketing is to sell the maximum amount of units at the highest possible price.

So there you have it, even a Professor of Marketing admits that, in the final analysis, marketing has to deliver sales and profit. Perhaps the salespeople are right? Marketers should immediately bow down to Sales and accept their true position in life.

But what would happen if they did?

I have worked in organisations where salespeople rule. The top roles were filled by the top salespeople and every conversation was about turnover and pipeline. In this environment, the role of marketing was invariably limited to tactical direct mail campaigns, brochures and corporate gifts: all geared to supporting this week's idea and today's income target. To create a discussion, let alone gain sponsorship for more strategic initiatives was all but impossible.

This is not to say that the salespeople who were promoted into the senior management positions didn't have the ability to be strategic. Of course they did, but because the culture was so heavily geared towards short term measurable results, tactics tended to dominate the decision making process. Business performance was highly cyclical as a result with great highs and near catastrophic lows.

Another great definition of marketing is ‘making friends with people who might need you one day'.

The definition needs some work. ‘Might need you' feels untargeted and ‘one day' too uncertain, but I love the whole concept of marketing and business being about ‘making friends' and forging relationships. The idea that a customer would consider a business a friend is a brand Nirvana, providing as it would a platform for long-term sustainable growth and resistance to the worst highs and lows of economic conditions.

Inevitably the idea of building a brand and making friends is too soft and intangible for many people.

Let's be in no doubt, and I see this first hand in my own business, Sales is one of the most important components of the marketing strategy. If the leads aren't being found and converted, there is no long term to plan and position for, so the marketing department needs to get its finger out and do its bit to feed the machine.

But Sales is exactly that: one part of the marketing strategy and it puts the cart firmly in front of the horse to have Marketing reporting to Sales. All of the elements of product, price, place, promotion, people, process, physical evidence and positioning need to combine before a business can make friends with customers and sell the maximum number of units at the highest possible price.

A Head of Sales who has the ability to do all of this - manage sales performance as well as think about strategy, targeting and positioning - isn't a Head of Sales at all, but a Head of Marketing... and thoroughly deserving of the title.

About the Author

Neil is a Chartered Marketer and Fellow of the Chartered Institute of Marketing with many years' experience in marketing, brand and communications.

His experience includes being a Director of Marketing in The Royal Bank of Scotland Group where he was responsible for brands in the UK, Ireland and US. Those brands include: Lombard, Jamjarcars.com, Angel Trains and Dixon Motors.

Entrepreneurial, creative and energetic, Neil's success has come from a pragmatic and intelligent approach to combining marketing with business needs.

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